Local businesses often face the challenge of standing out in competitive markets, which was the case for a car dealership in Winnipeg. Despite offering excellent services, their online presence was lacking, particularly in local search results. Low visibility on Google and an under-optimized Google Business Profile meant missed opportunities for bookings and inquiries. With this in mind, we developed a tailored local SEO strategy to enhance their visibility, drive more traffic, and ultimately increase sales and service appointments.
Challenge
A car dealership in Winnipeg wanted to increase its presence in local searches for car sales and servicing. They were struggling with low visibility in Google search results, and their Google Business Profile wasn’t fully optimized, resulting in fewer inquiries for test drives and servicing appointments.
Strategy
Our local SEO strategy for the dealership focused on increasing their local visibility by:
- Optimizing their Google Business Profile with high-quality photos, updated business hours, and accurate NAP information.
- Creating geo-targeted landing pages for specific car models and services optimized for search terms like “buy [car model] Winnipeg” and “car service in Winnipeg.”
- Developing blog content about local car events and trends to boost engagement and relevance.
- Building citations across high-authority local directories and generating backlinks from local news outlets and automotive blogs.
Results
In just five months, the dealership saw a 65% increase in website traffic from local searches and a 50% boost in test drive bookings. Their Google Business Profile started ranking in the top 3 for high-converting keywords like “Winnipeg car dealership” and “car repair near me.” The service department also saw a 35% increase in bookings through online channels.
65%
Organic Traffic Increases
50%
Test Drive Booking