A chiropractic clinic in Calgary struggled to attract new patients due to poor local search visibility despite having a modern website. Their limited online presence and lack of reviews kept them from ranking for key local terms. Through a targeted Local SEO strategy, including optimizing their Google Business Profile, enhancing content, and generating reviews, we helped them achieve a 180% increase in traffic and a 40% rise in patient appointments within four months.
Challenge
A Calgary chiropractic clinic was having difficulty attracting new patients through online search channels. Despite having a modern website, it didn’t appear in local search results for key terms like “chiropractor near me” or “Calgary chiropractic clinic.” Its online presence was minimal, and it had very few online reviews.
Our Actions
We started with a comprehensive audit of their website and local listings. The strategy involved:
- Optimizing their Google Business Profile by adding service categories, detailed business descriptions, and relevant images.
- Generating more online reviews by encouraging satisfied patients to leave feedback and responding promptly to reviews.
- Enhancing the on-site content to include locally relevant keywords and blog posts about common chiropractic issues faced by Calgary residents.
- Ensuring consistent NAP (Name, Address, Phone) across all local listings and directories.
Results
Within four months, the chiropractic clinic saw a 180% increase in website traffic and a 40% rise in new patient appointments. They ranked in the top 3 for local keywords like “best chiropractor in Calgary,” and their Google Business Profile review score increased from 4.0 to 4.8 stars with over 50 positive reviews.
180%
Organic Traffic Increases
40%
Client Conversion