How Local SEO Helped a Restaurant Drive 150% More Traffic

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Even a restaurant with stellar in-person reviews can struggle to build an online presence in today’s competitive dining scene. Such was the case for this client, a newly opened restaurant in Vancouver that needed to establish itself quickly among well-established competitors. Despite the high praise from their diners, they weren’t attracting much online traffic or converting visitors into reservations and takeout orders. This case study explores how we used a targeted local SEO strategy to elevate their online visibility, increase engagement, and drive a significant business boost.


Challenge

A newly opened restaurant in Vancouver needed to quickly build a local online presence to compete with other well-established eateries. Despite having great reviews from in-person diners, the restaurant wasn’t getting much traction online, and its website wasn’t driving reservations or takeout orders.


Strategy

Our local SEO strategy involved driving awareness through local search by:

  1. Optimizing their Google Business Profile by adding menus, photos of the restaurant and dishes, and highlighting customer reviews.
  2. Creating a detailed, SEO-optimized menu page on their website that targeted location-based keywords like “best Italian restaurant in Vancouver” and “authentic pasta Vancouver.”
  3. Implementing a local citation-building campaign to get the restaurant listed in prominent Vancouver food and business directories.
  4. Running a targeted content marketing campaign, publishing blogs about Vancouver’s food scene and integrating user-generated content like local food reviews.

Results

Within three months, the restaurant saw a 150% increase in local traffic, with their Google Business Profile becoming the top result for “best Italian restaurant in Vancouver.” Online reservations increased by 45%, and takeout orders surged by 30% as the restaurant started ranking for relevant local keywords. Positive online reviews increased as well, helping further establish the restaurant’s reputation.

150%

Traffic Increases

45%

Online Reservations

30%

Takeout Orders